Harvey, Wilfred and the Invisible Social CRM
Attribution: Robin Rombach/Pittsburgh Post-Gazette What we discuss in our boardrooms and train throughout our workforces is very real. We have spreadsheets and documents detailing months of work and...
View ArticleWhy Social CRM Can Be The Lifeblood of a Small Business, Too
Small business owners have a lot to think about. With a million things happening every day, CRM solutions tended to fall on the back-burner, and for a long time it seemed that small businesses were...
View Article(Not) Everything Must Go
In the film Everything Must Go, starring Will Ferrell and based off a story from Raymond Carver, Nick Halsey is fired from his job because of a decision he didn’t make, locked out of his bank account...
View ArticleIs Social CRM Worth It?
A recent study came out of Gartner saying that over half of enterprises waste money on Social CRM initiatives. That’s a crazy high number and quite scary if it’s accurate. The scary part is that the...
View ArticleSocial CRM and the Zombie Apocalypse
Looking back over my posts here, it surprises me that it took me 56 posts to get to the subject of zombies. “Shocked” would actually be a better term for it. You see, I’m quite the fan of zombie...
View ArticleWho Shouldn’t Worry With Social CRM
We hear it all the time: “You can’t please all the people all the time.” It’s why our parents told us not to try and be friends with every person in our 600-person high school. It’s why businesses...
View ArticleSocial Business Lessons From Walter White, Pt. 1
Considering the premiere of the fifth season of Breaking Bad was last night and I’ve been waiting for it for almost a year, it’s a wonder I got any research or work done this past week at all. A...
View ArticleDefining Social CRM
It may seem a bit wonky that we’re only getting to a post titled “Defining Social CRM” sixty posts into the blog. It also may seem a bit wonky that I used the phrase “a bit wonky” three times (so far)...
View ArticleSocial CRM IRL
Today, many of you are attending or wishing you were attending Social Mix 2012, so there’s no better day to talk about the importance of carrying over your Social CRM tactics into a real-world...
View ArticleThe Negative Side of Social CRM
Things aren’t always kittens and roses in business, so why would you think we only get to focus on the positives when it comes to Social CRMs? Now, before you go and grab a box of tissues and put on...
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